Notes from the work.
Practical ideas on software, AI and digital marketing for growing businesses. New articles every month.
How to start a software, AI or marketing project without the risk
Our three-step way to start: a free audit, a working prototype in two weeks, and only then the full build.
Read article →Case study · 6 minute readHow we built an applicant tracking system for 800+ open positions
From spreadsheets and email threads to one live hiring portal for 50+ departments.
Read article →Automation · 5 minute readWhatsApp chatbots: what they can automate for your business
Enquiries, bookings, reminders and updates, handled around the clock on the app your customers already use.
Read article →AI · 5 minute readAI in hiring: faster screening, with people still in charge
Where AI genuinely helps recruiters today, where it should not decide, and how to start safely.
Read article →Websites · 5 minute readWhy your website gets visitors but no enquiries
Eight fixes that turn a good-looking website into one that brings in leads.
Read article →Marketing · 5 minute readWhat is GEO, and why your business needs it now
Customers now ask ChatGPT and Gemini, not only Google. Here is how to make sure AI answers mention your business.
Read article →Operations · 4 minute readSeven signs your team has outgrown spreadsheets
When Excel and WhatsApp stop being tools and start being the bottleneck, and what to do next.
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